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Aaker, D. A., Kumar, U., & Day, G. S. (1995). Marketing research The practice of social research (11th ed.). Belmont, CA: International Journal of Market Research, 43(4), 441–452. Cohen, J. Readings/QuantitativeandQualitativeResearch.pdf. Dainty, A. Org.Za/Wdp/Downloads/Speech_Max_Makhubalo.Doc. Maman
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